Website Search Engine Optimization (SEO)
For some, the term Search Engine Optimization may seem foreign. Search Engine Optimization, often referred to as SEO, comes in two formats – natural or organic optimization and paid optimization, otherwise known as Pay-Per-Click. With both types of SEO, the goal is the same – to secure high-placement when certain words or phrases are searched in Google, MSN, Yahoo! or other search engine sites.
Natural/Organic Search Engine OptimizationWhen wanting to optimize your website naturally or organically, this means you want your website to appear when a word or a phrase is typed in the search engine (like Google) search field. For example, you may be searching for "Peacock Marketing Group" or a "website marketing services organization." There are a variety of ways to improve your ranking, some of which are free or for minimal costs, others which require a larger monthly investment.
One thing is for certain though, and that is that nothing is certain. In other words, what works today, may not work tomorrow. As search engines become more and more popular and the quantity of searches on the engines grow significantly on a daily basis, the engines are constantly changing their methodology to prevent "fake" or "scripted" placement that isn't legit.
For example, many years ago, when search engines were first utilized, the number of clicks on a site played heavily on the company's ranking. Folks figured out how to "backdoor" the system and would pay folks to click on their site's address from the search engine hundreds or thousands of times a day. Now, the number of clicks on a site does play a minor role in the ranking, but an action like the one just described is likely to get a site blacklisted and removed from the engine's ranking altogether.
There are SEO companies with sophisticated technologies and custom software that is complex, but good, and gives information such as exactly where to place a specific word on a specific page to have the best odds in increasing your listing. Then, there are 100 or so other methods for the non-Fortune 500 companies that can lead to a significant impact in search engine ranking in a very short time.
Consider bringing Peacock Marketing Group into your website fold so we can help improve your organic ranking. We know the tricks of the trade and can inexpensively and quickly show you how to update meta data, text, headers, graphics, links, and more to get the results you want. It's a detailed process, and one that needs attention. After all, the truth hurts. If you're not on the first few pages of results, prospects are not going to discover you.